Analytics & Intelligence

Marketing Analytics & Intelligence

Turn marketing data into actionable intelligence. We build analytics frameworks, dashboards, and reporting systems that measure what matters — from campaign performance and attribution to customer insights and predictive forecasting. Data-driven marketing, fully operationalized.

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100+
Dashboards Built
Real-time
Reporting
30%
Better Decisions
Full
Attribution Coverage

Core Capabilities

Enterprise-grade martech services covering the full automation lifecycle.

Marketing Dashboard Development

Custom dashboards in Looker, Tableau, Power BI, or Google Data Studio showing real-time KPIs, trends, and actionable insights for every stakeholder.

Campaign Performance Analytics

Deep analysis of campaign metrics across all channels u2014 ROI, ROAS, CAC, LTV, engagement rates, and conversion funnel performance.

Customer Journey Analytics

Map and analyze the complete customer journey across touchpoints to identify high-impact moments, drop-off points, and optimization opportunities.

Marketing Mix Modeling

Statistical models that determine the optimal allocation of marketing budget across channels to maximize overall ROI.

Predictive Analytics & Forecasting

ML-powered forecasting for lead volume, revenue, churn, and campaign outcomes u2014 enabling proactive decision making.

Data Warehouse & ETL

Build centralized marketing data warehouses with automated ETL pipelines that normalize data from 20+ marketing tools.

Services & Specializations

Deep-dive into each service area within our Marketing Analytics & Intelligence practice.

Marketing Dashboard Development

Transform scattered marketing data into stunning, real-time dashboards that drive decisions. We design and build custom marketing dashboards in Looker,…

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Campaign Analytics & Performance Optimization

Go beyond surface-level metrics with deep campaign analytics that reveal what actually drives results. We build analytics frameworks that track…

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Customer Journey Analytics

Map and analyze every step of your customer journey — from first anonymous touch to loyal advocate. We implement journey…

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Marketing Mix Modeling (MMM)

Measure the true impact of every marketing channel — including offline, brand, and upper-funnel — with Marketing Mix Modeling. We…

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Data Warehouse & ETL for Marketing

Build the data foundation that powers all marketing analytics and AI. We design and implement marketing data warehouses with automated…

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Real-World Results

How businesses transform with the right martech strategy.

Enterprise Marketing Dashboard

✗
Before: 15 separate tool dashboards, weekly manual reports in Excel, no attribution
✓
After: Unified Looker dashboard with real-time KPIs, multi-touch attribution, and automated weekly/monthly reports
Eliminated 20 hours/week of manual reporting, discovered 35% of budget was allocated to lowest-ROI channel

E-commerce Analytics Stack

✗
Before: Google Analytics only, no customer-level insights, cant connect ad spend to revenue
✓
After: Full analytics stack with BigQuery data warehouse, GA4, Looker dashboards, and custom attribution model
2.5x ROAS improvement through data-driven budget reallocation, identified $500K in wasted ad spend

Platforms & Technologies

Industry-leading marketing technology platforms we implement and optimize.

BI & Dashboards

Looker Tableau Power BI Google Data Studio Metabase

Data Warehouse

BigQuery Snowflake Redshift Databricks ClickHouse

ETL & Pipelines

Fivetran Stitch Airbyte dbt Apache Airflow

Why Businesses Choose Us

See Everything

One dashboard to rule them all u2014 every campaign, channel, and metric in real-time.

Prove ROI

Connect marketing spend to revenue with multi-touch attribution and full-funnel reporting.

Predict Outcomes

Forecast campaign results and customer behavior before committing budget.

Optimize Fast

Real-time data means real-time optimization u2014 no waiting for monthly reports.

How We Work

A proven methodology from audit to optimization — and continuous improvement.

Analytics Audit

Assess current tracking, data quality, reporting gaps, and KPI alignment across all marketing tools and channels.

Measurement Framework

Define KPIs, attribution model, reporting hierarchy, and data governance rules aligned with business objectives.

Data Pipeline Build

Set up ETL pipelines, connect data sources, build the data warehouse, and ensure data accuracy and freshness.

Dashboard Development

Design and build executive, campaign, and channel-level dashboards with self-serve exploration capabilities.

Insights & Optimization

Deliver regular insights reports, train teams on self-serve analytics, and continuously optimize the measurement framework.

How We Compare

Aspect Traditional Agencies Widelly
Reporting Monthly Excel spreadsheets Real-time interactive dashboards
Data Sources Manual exports from each tool Automated ETL from 20+ tools into unified warehouse
Attribution Last-click Google Analytics Multi-touch attribution with custom models
Insights Backward-looking metrics Predictive analytics + anomaly detection
Accessibility Analyst-gated reports Self-serve dashboards with governed data

Frequently Asked Questions

Which analytics tools do you recommend?
For dashboards: Looker for enterprise, Google Data Studio for cost-effective solutions, Tableau for data exploration. For data warehouses: BigQuery, Snowflake, or Redshift. For ETL: Fivetran, Stitch, or Airbyte. For attribution: Bizible, HubSpot Attribution, or Google Analytics 4. We recommend based on your stack and budget.
How do you handle data from multiple marketing tools?
We build centralized data warehouses that pull data from all your marketing tools via ETL pipelines. Data is normalized, deduplicated, and joined on common identifiers. This creates a single source of truth for all marketing analytics and reporting.
Can you set up real-time dashboards?
Yes. We build real-time dashboards using streaming data pipelines that update metrics continuously. This is essential for campaign monitoring, social media tracking, and operational KPIs. We also build automated alerts for metric anomalies.
How do you measure marketing ROI across channels?
We implement multi-touch attribution models combined with marketing mix modeling. Attribution tracks individual touchpoints to conversion, while mix modeling provides aggregate channel-level ROI. Together, they give a complete picture of marketing effectiveness.

Explore More Services

Marketing Automation Platform Services CRM & Customer Data Platform Services Omnichannel Marketing Automation AI-Powered Martech Solutions Revenue & Funnel Automation Martech Integration & Stack Development Industry-Specific Martech Solutions

Let's Automate Your Growth

Tell us about your marketing stack. We'll audit, architect, and deliver automation that drives real revenue results.

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