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Re-Engage & Convert

Retargeting Campaigns

Bring back high-value visitors and stalled leads with intelligent retargeting campaigns across display, social, and searchu2014delivering the right message to re-engage and convert.

Key Capabilities

Website Visitor Retargeting

Re-engage anonymous website visitors with targeted display and social ads based on pages viewed and content consumed.

CRM Retargeting

Upload CRM lists to ad platforms to serve targeted ads to known leads, contacts, and stalled opportunities.

Sequential Retargeting

Design multi-step retargeting sequences that tell a progression story as prospects move through your funnel.

Cross-Device Retargeting

Reach prospects across desktop, mobile, and tablet with consistent retargeting across all devices.

Frequency & Exclusion Management

Prevent ad fatigue with frequency caps, creative rotation, and exclusion of converted leads.

Our Approach

1

Audience Definition

Build retargeting segments based on website behavior, CRM status, engagement level, and conversion stage.

2

Creative Strategy

Design stage-appropriate retargeting creative with progressive messaging for each audience segment.

3

Campaign Launch

Deploy retargeting campaigns across Google Display, Meta, LinkedIn, and programmatic platforms.

4

Optimize Outcomes

Test creative, refine audiences, and optimize for pipeline conversionsu2014not just click-throughs.

Use Cases

High-Value Page Visitors

Retarget visitors who viewed pricing, demo, or product pages but did not convert with tailored offers.

Content Consumed Retargeting

Re-engage prospects who downloaded content with logical next-step offers deeper in the funnel.

Stalled Opportunity Reactivation

Serve personalized ads to contacts in stalled deals to maintain awareness and re-start conversations.

Event Attendee Nurture

Retarget webinar and event attendees with follow-up content and demo offers to capture pipeline.

Tools & Platforms

G Google Ads
M Meta Pixel
L LinkedIn Insight Tag
A AdRoll
C Criteo
P Perfect Audience
S StackAdapt
T The Trade Desk

Frequently Asked Questions

Retargeted visitors are 70% more likely to convert. B2B retargeting is especially effective because long sales cycles mean prospects need multiple touches before converting.
B2B retargeting windows should match your sales cycle. Typically 30-90 days for mid-market and 90-180 days for enterprise, with refreshed creative throughout.
Frequency caps (3-7 impressions per week), creative rotation (new ads every 2-3 weeks), exclusion lists (converted leads), and progressive messaging prevent retargeting fatigue.
Yes. Platforms like LinkedIn and Demandbase enable account-level retargeting. We can also use CRM-based audiences to target specific companies on Meta and Google.

On This Page

Paid Media & Performance Marketing

Related Services

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Funnel Position

MOFU Mid Funnel

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