Klaviyo & E-commerce Marketing Automation
Purpose-built e-commerce marketing automation using Klaviyo, Mailchimp, Omnisend, and Attentive. We build the automated email and SMS flows that drive revenue for online stores — including abandoned cart, post-purchase, browse abandonment, win-back, and product recommendation campaigns.
What's Included
Klaviyo Implementation
Full Klaviyo setup with Shopify/BigCommerce/WooCommerce integration, data modeling, event tracking, and segmentation configuration.
Automated Flow Development
Build revenue-generating flows: welcome series, abandoned cart, browse abandonment, post-purchase, win-back, cross-sell, and VIP programs.
SMS Marketing Automation
Two-way SMS programs with compliance (TCPA), opt-in management, and integration with email flows for omnichannel engagement.
Advanced Segmentation
RFM segments, predictive analytics segments, lifecycle stages, and dynamic segments based on purchase behavior and engagement.
Product Recommendation Engine
AI-powered product recommendations in email and SMS based on purchase history, browsing behavior, and collaborative filtering.
Revenue Attribution & Reporting
Track email and SMS attributed revenue, flow performance, campaign ROI, and customer lifetime value by acquisition channel.
Platforms & Technologies
Email & SMS
E-commerce
Reviews & Loyalty
Real-World Results
DTC Brand Klaviyo Overhaul
Basic Mailchimp setup, 2 automated flows, email generating 8% of revenue
Full Klaviyo implementation with 12 automated flows, SMS integration, advanced segmentation
Email+SMS revenue share jumped from 8% to 38%, $1.2M incremental annual revenue
Fashion E-commerce SMS Launch
No SMS program, email-only with declining open rates
Attentive SMS program with Klaviyo integration, 8 automated text flows, and compliance framework
8.5x ROI on SMS, 25% of subscribers active on SMS, 15% lift in overall reactivation
Key Benefits
Revenue on Autopilot
Automated flows generate 30-50% of total email revenue u2014 running 24/7 without manual intervention.
E-commerce Native
Built for online stores with deep product data, order events, and purchase behavior triggers.
SMS + Email Synergy
Coordinated email and SMS campaigns that multiply engagement without cannibalization.
Predictive Power
Predict next purchase date, lifetime value, and churn risk for proactive marketing.
Our Process
E-commerce Audit
Analyze your current email/SMS program, customer data, revenue metrics, and identify automation opportunities.
Flow Architecture
Design all automated flows with timing, triggers, branching logic, and content strategy for each lifecycle stage.
Build & Design
Set up Klaviyo, build all flows and templates, configure segments, and connect e-commerce platform.
Test & Launch
A/B test subject lines, send times, and content. Launch flows in phases with performance monitoring.
Optimize & Scale
Continuous optimization of flows, expansion to new segments, and scaling with SMS and push.
How We Compare
| Aspect | Traditional | Widelly |
|---|---|---|
| E-commerce Depth | Generic email features | Deep product data, purchase events, and catalog integration |
| Automation | Basic cart abandonment | 12+ lifecycle flows with behavioral branching |
| SMS | Separate tool, no coordination | Unified email + SMS strategy with channel intelligence |
| Analytics | Open/click metrics only | Revenue attribution, LTV, RFM, and predictive analytics |
FAQ
How much revenue should email generate for our store?
How many automated flows do we need?
Klaviyo vs Mailchimp u2014 which should we use?
How do you handle SMS compliance?
Ready to Get Started?
Share your requirements and get a detailed proposal within 48 hours.
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