TOFU

MOFU

BOFU

Commerce Growth Engine

E-Commerce Demand Generation

Drive e-commerce growth with demand generation strategies built for digital commerceu2014combining performance marketing, lifecycle automation, and retention strategies for sustainable customer acquisition.

Key Capabilities

Customer Acquisition Campaigns

Multi-channel acquisition campaigns targeting high-value customer segments with optimized LTV:CAC ratios.

Shopping & Commerce Ads

Google Shopping, social commerce, and marketplace advertising optimized for ROAS and customer acquisition cost.

Post-Purchase Lifecycle Marketing

Automated post-purchase journeys that drive repeat purchases, reviews, referrals, and lifetime value.

Retention & Loyalty Programs

Design and implement loyalty programs, subscription models, and retention campaigns that reduce churn.

Seasonal & Promotional Campaigns

Strategic seasonal campaign planning for peak periodsu2014Black Friday, holidays, and industry-specific seasons.

Our Approach

Growth Analysis

Analyze current acquisition channels, customer cohorts, LTV curves, and identify growth opportunities.

Acquisition Strategy

Design multi-channel acquisition strategy optimized for sustainable LTV:CAC with diverse channel mix.

Lifecycle Automation

Build triggered email, SMS, and ad campaigns for the full customer lifecycle from first visit to loyal advocate.

Scale & Retain

Scale winning acquisition channels while building retention programs that maximize customer lifetime value.

Use Cases

D2C Brand Launch

Launch direct-to-consumer brands with full-funnel demand gen from awareness through repeat purchase.

Subscription Commerce Growth

Drive subscription signups and reduce churn with lifecycle demand gen and retention campaigns.

Marketplace Expansion

Expand e-commerce presence across Amazon, Shopify, and social commerce with coordinated demand gen.

B2B E-Commerce

Generate demand for B2B e-commerce platforms with industry-specific campaigns and account targeting.

Tools & Platforms

S Shopify

K Klaviyo

G Google Merchant Center

M Meta Commerce Manager

A Attentive

Y Yotpo

S Smile.io

G Gorgias

Frequently Asked Questions

Faster conversion cycles, higher transaction volumes, greater emphasis on paid media and lifecycle automation, and measurement focused on ROAS, CAC, LTV, and repeat purchase rates.

A 3:1 LTV:CAC ratio is the standard target. Above 5:1 means you may be underinvesting in growth. Below 2:1 signals unsustainable customer acquisition costs.

Acquiring a new customer costs 5-7x more than retaining one. Focus 60-70% on acquisition when growing, but build retention programs early. Mature brands shift to 40-50% retention focus.

Email and SMS typically deliver the highest ROAS (30-40x). Google Shopping and brand search follow (5-15x). Social ads for acquisition average 2-5x but build the awareness that fuels other channels.

Related Services

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Funnel Position

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