Push Notification & In-App Messaging
Engage users at the perfect moment with intelligent push notifications and contextual in-app messaging. We design, implement, and optimize push strategies that re-engage dormant users, drive feature adoption, and boost retention — without notification fatigue.
What's Included
Web Push Notifications
Browser-based push notifications for re-engagement, content updates, price drops, and back-in-stock alerts.
Mobile Push
iOS and Android push with rich media, deep linking, action buttons, and silent push for background updates.
In-App Messaging
Contextual in-app messages triggered by user behavior u2014 tooltips, banners, modals, and full-screen takeovers.
Push Personalization
AI-driven push content and timing personalization based on individual user behavior and engagement patterns.
Notification Center
Persistent in-app notification center where users can review past messages, offers, and alerts.
Smart Opt-In Strategies
Multi-step soft-ask permission flows that increase push opt-in rates from 5% to 40%.
Platforms & Technologies
Push Platforms
In-App
Analytics
Real-World Results
SaaS Feature Adoption
Users miss new features, low adoption of advanced capabilities, churn at 8%
In-app guides (Pendo) + push notifications for feature announcements and usage nudges
Feature adoption +65%, onboarding completion +40%, churn reduced to 5%
E-commerce Push Revenue
No push channel, relying solely on email and ads for re-engagement
Web push with price drop alerts, back-in-stock, cart reminders, and flash sale notifications
Push opt-in 38%, generates 12% of digital revenue, 7x ROI on implementation cost
Key Benefits
Re-engagement
Bring dormant users back to your app or site with timely, relevant notifications.
Feature Discovery
Guide users to discover and adopt features through contextual in-app messages.
Real-Time
Reach users instantly with time-sensitive content, offers, and updates.
No Email Needed
Engage users who never shared their email address.
Our Process
Audit & Strategy
Analyze current engagement, identify push use cases, and design the notification strategy.
Technical Setup
Implement push SDK, notification service, opt-in flows, and deep link architecture.
Campaign Creation
Build triggered sequences, in-app messages, and notification templates.
Optimize
Test messaging, timing, and frequency to maximize engagement without fatigue.
How We Compare
| Aspect | Traditional | Widelly |
|---|---|---|
| Opt-in | Browser prompt immediately | Soft-ask strategy explaining value first |
| Content | Generic promotional push | Personalized, triggered by individual behavior |
| Frequency | As many as possible | Smart capping with engagement-based rules |
| Measurement | Click rate only | Full funnel attribution and revenue tracking |
FAQ
How do you prevent push notification fatigue?
What is a good push notification opt-in rate?
Do web push notifications work on iOS?
In-app messages vs push notifications u2014 when to use which?
Ready to Get Started?
Share your requirements and get a detailed proposal within 48 hours.
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