Financial Services & Fintech Martech
Regulated marketing automation for banks, fintech, insurance, and wealth management. We build martech stacks that drive customer acquisition and cross-sell while maintaining compliance with SEC, FINRA, FDIC, and state regulations — complete with approval workflows, archiving, and audit trails.
What's Included
Regulatory-Compliant Campaigns
Marketing automation with SEC/FINRA compliance: required disclosures, fair and balanced content, and pre-approval workflows.
Communication Archiving
Automated archiving of all marketing communications for regulatory retention requirements.
Customer Onboarding Automation
Digital onboarding funnels with KYC integration, document collection, and application tracking.
Cross-Sell & Wallet Share
Product recommendation engines and campaigns that increase share of wallet based on customer profile and behavior.
Advisor Marketing Enablement
Compliant content libraries and personal branding tools for financial advisors and agents.
Event-Triggered Financial Campaigns
Life event marketing: new home, retirement, inheritance, business sale u2014 triggered by data signals.
Platforms & Technologies
Financial CRM
Compliance
Marketing
Real-World Results
Fintech Customer Acquisition
Paid ads only, $200 CAC, no automation, manual onboarding
Full-funnel automation: nurture u2192 application u2192 KYC u2192 onboarding u2192 activation u2192 cross-sell
CAC reduced to $80, application completion +40%, time-to-funded cut from 7 days to 4 hours
Wealth Management Cross-Sell
Advisors manage marketing manually, no data-driven cross-sell, compliance risk
Compliant cross-sell automation: life event triggers, product recommendations, advisor alerts
Cross-sell revenue +65%, zero compliance violations, advisor time on marketing cut 80%
Key Benefits
Compliant Growth
Grow aggressively within regulatory guardrails u2014 never hand-tied by compliance.
Cross-Sell Revenue
Data-driven cross-sell campaigns that increase revenue per customer.
Advisor Empowerment
Give advisors marketing tools they can use within compliance boundaries.
Audit-Ready
Complete communication archiving and audit trails for regulatory exams.
Our Process
Regulatory Assessment
Review applicable regulations and organizational compliance requirements for marketing.
Compliant Architecture
Design martech architecture with archiving, approval workflows, and compliance controls.
Implementation
Build compliant campaigns, onboarding funnels, and cross-sell automation.
Compliance Monitoring
Ongoing monitoring, regular audits, and compliance updates for regulatory changes.
How We Compare
| Aspect | Traditional | Widelly |
|---|---|---|
| Compliance | Manual review process | Automated pre-approval and archiving workflows |
| Speed | Weeks for campaign approval | Pre-approved templates launch in hours |
| Archiving | Manual, incomplete | Automated archiving of all communications |
| Personalization | One-size-fits-all | Product recommendations based on financial profile |
FAQ
How do you handle SEC/FINRA marketing compliance?
Can financial advisors send their own marketing?
How do you archive marketing communications?
What about state-level financial regulations?
Ready to Get Started?
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