SaaS & Technology Martech Solutions
Purpose-built martech stacks and automation for SaaS and technology companies. We implement PLG motion automation, trial-to-paid funnels, product usage-triggered campaigns, expansion revenue workflows, and churn prevention systems that drive MRR growth and reduce churn.
What's Included
PLG Motion Automation
Automated product-led growth funnels: signup u2192 onboarding u2192 activation u2192 conversion u2192 expansion triggered by product usage.
Trial-to-Paid Conversion
Behavioral email, in-app messaging, and sales alerts triggered by trial usage patterns to maximize conversion.
Product Usage Campaigns
Marketing automation triggered by product analytics u2014 feature adoption, usage milestones, and inactivity alerts.
Expansion & Upsell Automation
Detect expansion signals (usage growth, feature limits) and trigger automated upsell campaigns and CSM alerts.
Churn Prevention System
Early warning system monitoring engagement, NPS, support tickets, and usage decline to trigger retention campaigns.
SaaS Metrics Dashboard
Real-time MRR, ARR, churn, LTV, CAC, NRR dashboards with cohort analysis and forecasting.
Platforms & Technologies
Product Analytics
Automation
Revenue
Real-World Results
PLG SaaS Automation
Free-to-paid conversion at 3%, no product-triggered campaigns, onboarding emails only
Full PLG automation: usage-triggered emails, in-app guides, PQL scoring, and sales routing
Free-to-paid conversion from 3% to 8%, PQLs close at 25% vs 5% for MQLs, 40% less time-to-value
Churn Prevention System
Churn discovered at renewal, no early warning, 12% annual churn
Health score system (product usage + engagement + support) with automated intervention sequences
Churn reduced from 12% to 7%, $500K ARR saved from early intervention in first year
Key Benefits
MRR Growth
Automated trial conversion and expansion drive predictable MRR growth.
Lower Churn
Early detection and automated intervention reduce churn 20-30%.
PLG Efficiency
Automate the entire self-serve motion for product-led growth.
SaaS Metrics
Real-time visibility into all key SaaS metrics in one dashboard.
Our Process
SaaS Motion Analysis
Map your current GTM motion: PLG, SLG, or hybrid. Identify automation opportunities at each stage.
Stack Design
Design the SaaS-optimized martech stack with product analytics, automation, and CRM integration.
Implementation
Build product-triggered campaigns, trial funnels, expansion workflows, and churn prevention.
Optimize
Analyze conversion data, test variations, and continuously optimize each funnel stage.
How We Compare
| Aspect | Traditional | Widelly |
|---|---|---|
| Triggers | Form fills and email opens | Product usage events and behavioral signals |
| Funnel | MQL u2192 SQL u2192 Demo | PQL u2192 Activation u2192 Expansion orchestration |
| Retention | CSM gut-feel on renewals | Data-driven health scoring with automated intervention |
| Metrics | CRM pipeline reports | Full SaaS metrics: MRR, NRR, cohort retention, LTV |
FAQ
How do you connect product usage to marketing automation?
Can you support both PLG and sales-led motions?
What SaaS metrics do you track?
How do you prevent churn with automation?
Ready to Get Started?
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