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Healthcare Martech

Healthcare & Life Sciences Martech

HIPAA-compliant marketing automation for healthcare providers, health tech, and life sciences companies. We build martech stacks that drive patient acquisition and engagement while maintaining strict regulatory compliance — HIPAA, FDA, and state privacy requirements built into every workflow.

HIPAA
Compliant
50+
Healthcare Clients
3x
Patient Acquisition
FDA-Ready
Compliance

What's Included

HIPAA-Compliant Automation

Marketing automation with BAAs, PHI protection, encrypted data, and audit-ready compliance.

Patient Acquisition Funnels

Digital acquisition funnels for patient volume growth u2014 search, social, landing pages, and appointment booking.

Provider Referral Management

Automated provider referral tracking, relationship management, and communication workflows.

Patient Journey Automation

Pre-appointment reminders, post-visit follow-up, care plan adherence, and satisfaction surveys.

Reputation Management

Automated review solicitation, monitoring, and response for Google, Healthgrades, and Vitals.

Compliance Workflows

Built-in approval workflows, consent management, and content review for regulated marketing.

Platforms & Technologies

HIPAA Platforms

HubSpot (BAA) Salesforce Health Cloud Marketo ActiveCampaign

Healthcare

Healthgrades Vitals Google Business NRC Health

Compliance

OneTrust TrustArc Compliancy Group HIPAA Vault

Real-World Results

Multi-Location Health System

Challenge

No digital marketing, referral-only growth, underutilized new locations

Solution

HIPAA-compliant HubSpot with patient acquisition funnels, reputation management, and referral tracking

Result

New patient volume +150% at new locations, 4.7-star Google average, 30% growth in physician referrals

Health Tech SaaS Marketing

Challenge

Manual outreach, no automation, long sales cycles for hospital contracts

Solution

Marketo with HIPAA-compliant campaigns, account-based marketing, and clinical evidence nurture

Result

Sales cycle shortened 30%, 3x pipeline growth, 45% of demos from automated nurture

Key Benefits

Compliant by Design

Every workflow built HIPAA/FDA-compliant from the ground up u2014 not retrofitted.

Patient Growth

Data-driven patient acquisition that fills your schedule predictably.

Better Experience

Automated patient communications improve satisfaction and outcomes.

Reputation

Systematic review management builds online reputation and trust.

Our Process

Compliance Assessment

Assess regulatory requirements: HIPAA, state laws, FDA, and organizational policies.

Architecture Design

Design compliant martech architecture with BAAs, data flows, and access controls.

Implementation

Build automation workflows with compliance checks, approval flows, and audit logging.

Launch & Monitor

Launch with compliance monitoring, regular audits, and incident response procedures.

How We Compare

Aspect Traditional Widelly
Compliance Hope tools are compliant Verified BAAs, configured compliance, regular audits
Data Handling PHI scattered across tools Minimum necessary PHI with encrypted, controlled access
Consent Paper forms filed somewhere Digital consent management with automated enforcement
Marketing Limited by compliance fear Aggressive growth within compliant guardrails

FAQ

Which marketing platforms are HIPAA-compliant?
HubSpot offers BAA. Salesforce Health Cloud is HIPAA-ready. For email, Mailchimp (paid plans) and ActiveCampaign offer BAAs. We ensure all tools in the stack have proper BAAs and configure them for compliance.
Can we use patient data for marketing?
Yes, within HIPAA guidelines: (1) De-identified data can be used freely. (2) With proper authorization, PHI can be used for treatment reminders and care communications. (3) No PHI in marketing without explicit patient consent. We build compliant workflows.
How do you handle PHI in marketing tools?
We minimize PHI in marketing tools: use minimum necessary data, encrypt at rest and in transit, implement access controls, log all access, and ensure all platforms have signed BAAs. PHI stays in clinical systems when possible.
Do you work with pharmaceutical companies?
Yes. We implement FDA-compliant promotional marketing for pharma including fair balance requirements, ISI placement, adverse event reporting integration, and MLR (medical-legal-regulatory) review workflows.

Ready to Get Started?

Share your requirements and get a detailed proposal within 48 hours.

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