Real Estate Martech

Real Estate & PropTech Martech

Specialized martech automation for real estate brokerages, property tech companies, and developers. We build lead capture, nurture, and conversion systems that handle long sales cycles, multi-property portfolios, and agent marketing enablement — turning leads into closed transactions faster.

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30+
RE Clients
5x
Lead-to-Close Rate
12M
Avg Sales Cycle
Multi-Agent
Enablement

What's Included

Real Estate Lead Capture

IDX-integrated lead capture, property inquiry forms, home valuation tools, and buyer/seller qualification.

Long-Cycle Nurture

12-24 month nurture programs for real estate buyers and sellers with market updates, listings, and educational content.

Agent Marketing Tools

Branded landing pages, social content, email templates, and CMA tools for individual agents.

Listing Marketing Automation

Automated listing promotion across MLS, social media, email, and advertising platforms.

Transaction Management Integration

Connect marketing to transaction management for seamless lead-to-close-to-referral pipeline.

Market Reporting Automation

Automated market reports and comparative analysis delivered to nurture contacts and demonstrate expertise.

Platforms & Technologies

Real Estate CRM

Follow Up Boss kvCORE Real Geeks BoomTown Chime

Marketing

HubSpot Mailchimp Constant Contact BombBomb

Listing

IDX Broker Spark API Zillow API Realtor.com

Real-World Results

Brokerage Marketing Platform

Challenge

200 agents, each doing their own marketing, no consistency, no lead tracking, no attribution

Solution

Centralized platform: branded landing pages, automated nurture, lead routing, and agent dashboards

Result

Lead-to-close rate +250%, brand consistency across all agents, $2M additional GCI from nurtured leads

PropTech Lead Generation

Challenge

Property management SaaS, low conversion, long sales cycle, no automated nurture

Solution

HubSpot with property manager personas, ROI calculator, 6-month nurture, and demo booking

Result

Demo bookings +180%, sales cycle shortened from 6 to 4 months, pipeline grew 3x

Key Benefits

Long-Cycle Ready

Automation that stays in touch for months/years u2014 matching real estate timelines.

Agent Productivity

Give agents marketing tools without requiring marketing skills.

Multi-Property

Manage marketing for hundreds of listings simultaneously.

Referral Engine

Post-close automation generates referrals and repeat business.

Our Process

RE Workflow Analysis

Map your lead sources, agent workflows, and transaction process for automation opportunities.

Stack Selection

Select or optimize real estate CRM and automation tools for your brokerage model.

Build Automation

Build lead capture, nurture sequences, listing marketing, and agent enablement tools.

Agent Training

Train agents on the tools with adoption monitoring and ongoing support.

How We Compare

Aspect Traditional Widelly
Lead Nurture Generic drip for 30 days 12-24 month personalized nurture with market data
Agent Tools Agents figure it out themselves Branded, pre-built tools agents actually use
Attribution Guess which marketing works Source-to-close attribution across 12+ month cycles
Listings Manual promotion per listing Automated multi-channel listing marketing

FAQ

Which CRM is best for real estate?
Follow Up Boss for lead management, kvCORE for all-in-one, HubSpot for enterprise brokerages, and Salesforce for large commercial firms. Selection depends on brokerage size, model (team vs independent), and integration needs.
How do you handle leads who are 12+ months from transaction?
Long-cycle nurture with market updates, educational content (buying guides, market reports), and periodic check-ins. CRM tracks engagement so agents know when the lead warms up. Automation keeps touch without agent effort.
Can agents customize their marketing?
Yes. We build branded templates that agents personalize within approved boundaries. Their face, bio, and contact info auto-populate. They select from content libraries and can add personal notes. All within brand guidelines.
How do you track marketing ROI for real estate?
Source attribution on every lead, tracking through nurture to showing to offer to close. We know the marketing cost per closed transaction by source. Long attribution windows (6-18 months) match real estate timelines.

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