Education & EdTech Martech Solutions
Enrollment marketing automation for universities, schools, online education platforms, and EdTech companies. We build student acquisition funnels, enrollment nurture sequences, and retention systems that fill cohorts, improve yield rates, and reduce student churn — with FERPA compliance built in.
What's Included
Enrollment Marketing Funnel
Digital acquisition funnels for prospective students: awareness u2192 inquiry u2192 application u2192 admit u2192 enroll.
Inquiry Nurture Automation
Multi-touch nurture sequences that guide prospective students from inquiry to application with personalized content.
Yield Optimization
Automated campaigns to convert admitted students to enrolled: campus visit invitations, financial aid info, peer connections.
Student Retention Campaigns
Early warning systems and engagement campaigns to reduce student dropout and improve completion rates.
Alumni Engagement & Fundraising
Alumni CRM and engagement automation for events, newsletters, and donation campaigns.
FERPA-Compliant Data Handling
Marketing automation configured for FERPA compliance with proper data handling and consent management.
Platforms & Technologies
Education CRM
Marketing
Engagement
Real-World Results
University Enrollment Marketing
Manual outreach, 8% inquiry-to-application rate, low yield, shrinking enrollment
Full enrollment funnel: digital acquisition, 10-touch nurture, yield optimization, and deposit campaigns
Inquiry-to-application rate from 8% to 22%, yield rate +15%, enrollment targets met for first time in 3 years
EdTech Student Acquisition
Paid ads only, $300 CAC, no nurture, free trial with 5% conversion
Content funnel u2192 trial optimization u2192 onboarding automation u2192 upsell to paid programs
CAC reduced to $120, trial-to-paid from 5% to 18%, LTV-to-CAC ratio improved from 2:1 to 5:1
Key Benefits
Fill Cohorts
Predictable enrollment pipeline that fills every cohort on time.
Yield Improvement
Convert more admitted students to enrolled with targeted campaigns.
Retention
Reduce dropout by identifying and engaging at-risk students early.
Alumni Revenue
Engaged alumni contribute more through donations and referrals.
Our Process
Enrollment Audit
Analyze current enrollment funnel, conversion rates, and marketing effectiveness at each stage.
Funnel Design
Design student acquisition and yield optimization funnels with personalized content paths.
Build & Launch
Build CRM, automation workflows, and campaigns with FERPA compliance.
Optimize
Track enrollment metrics, test campaigns, and optimize each funnel stage.
How We Compare
| Aspect | Traditional | Widelly |
|---|---|---|
| Enrollment | Wait for applications | Proactive funnel from awareness to deposit |
| Yield | Acceptance letter and hope | Multi-touch yield campaign with personalized engagement |
| Retention | Discover dropout at grades | Early warning system with automated intervention |
| Alumni | Annual fundraising appeal | Year-round engagement building to fundraising asks |
FAQ
Which CRM works best for higher education?
How do you handle FERPA compliance?
Can you help with international student recruitment?
How long does it take to see enrollment improvement?
Ready to Get Started?
Share your requirements and get a detailed proposal within 48 hours.
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